Claire Panagos
Director of Operations
Mom of 2
Claire turns Obi’s mission into action, leading the operations and systems that keep the app—and the team behind it—moving forward.
MEET THE TEAM
Meet the people
behind Obi.
Founder
Dr. Noa Sterling, M.D., FACOG
Founder & Board-Certified OB-GYN
Mom of 3
Dr. Noa Sterling is a board-certified OB-GYN, mom, and the founder of the Obi App. She created Obi to extend the kind of trusted, whole-person support she wanted her patients to have beyond the exam room—combining evidence-based medical guidance with thoughtful support for the emotional experience of pregnancy and postpartum.
More About Dr. SterlingBehind Obi
The Obi App Team
The people working behind the scenes to bring Obi’s mission to life.
Kaitlyn Wright
Social Media & Communications Director
Mom of 4
Kaitlyn brings Obi’s voice to life, creating thoughtful content and conversations that help women feel informed, understood, and less alone.
Sabrina Barber
Resident IBCLC & RN
Mom of 2
Sabrina brings clinical and internationally board certified lactation expertise to Obi, helping ensure our support reflects the real questions families face from pregnancy through postpartum.
Educators & Contributing Experts
Expertise you can trust.
Obi brings together trusted experts across pregnancy, postpartum, parenting, and women’s health to provide thoughtful, evidence-based education for every stage.
Midwifery & Maternal Health
Jennifer Trebbin
CNM, MS, MPH
Bringing a midwifery perspective to pregnancy, birth, postpartum care, and maternal health.
Pediatrics
Dr. Krupa Playforth
MD
Helping parents navigate newborn and pediatric health with practical, evidence-based guidance.
Psychology & Attachment
Dr. Sarah Bren
PhD
Supporting emotional wellbeing, secure attachment, and the transition into parenthood.
Maternal Nutrition & Lactation
Crystal Karges
RDN, IBCLC
Bringing a compassionate, evidence-based approach to maternal nutrition, feeding, and lactation.
Fertility & Reproductive Endocrinology
Dr. Temeka Zore
MD
Helping women better understand fertility, reproductive health, and the path to pregnancy.
Fertility & Reproductive Medicine
Dr. Emily Seidler
MD, FACOG
Providing trusted education around fertility, reproductive medicine, and family building.
Pregnancy & Postpartum GI Health
Dr. Keerthi Shah
Helping women understand and manage constipation, hemorrhoids, and common gastrointestinal concerns during pregnancy and postpartum.
Dermatology
Dr. Becca Chibnall
Providing practical guidance on pregnancy-safe skincare, treatments, and common dermatologic concerns.
Pelvic Health
Danika Viola
MS, OTR/L
Helping women understand pelvic floor health and prepare for the physical changes of pregnancy, birth, and postpartum recovery.
Parenting & Child Development
Dr. Cara Goodwin
Translating child development research into practical strategies for navigating tantrums and challenging behavior.
Maternal Health & Advocacy
Erika Davis
Bringing essential perspective to navigating pregnancy and healthcare as a Black woman.
Plus Size Pregnancy
Jen McLellan
Providing evidence-based education, advocacy, and support for plus size people throughout pregnancy and birth.
Our Partners
The partners behind Obi.
Building better support takes collaboration. We work with trusted partners across technology, app development, and parental leave education to bring Obi to life.
Medical-Grade AI
Dewey
Dewey helped build the AI infrastructure behind Obi, with clinical guardrails designed to support safer, more trustworthy health information.
Visit Dewey →
App Development
AppIt Ventures
Our development partner bringing the Obi app to life. AppIt Ventures is a woman-owned and operated software development company focused on thoughtful, high-quality digital products.
Visit AppIt →
Parental Leave Education
Center for Parental Leave Leadership
CPLL collaborates with Obi on resources that help parents prepare for, navigate, and return from parental leave with greater clarity and support.
Visit CPLL →ONE SHARED MISSION
Better support for women.
Different backgrounds. Different areas of expertise. One shared belief.
Women deserve pregnancy and postpartum support that is evidence-based, thoughtful, trustworthy, and centered on the whole person.
