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Pregnancy comes with endless questions.

Obi gives you answers
you can actually trust.


The #1 pregnancy and postpartum app

created by a board-certified OB-GYN.

DATA SAFE • AD FREE • CANCEL ANYTIME

Pregnancy comes with endless questions.

Obi gives you answers you can 
actually trust.


The #1 pregnancy and postpartum app

created by a board-certified OB-GYN.

DATA SAFE • AD FREE • CANCEL ANYTIME

Your pregnancy questions don’t follow office hours.

Is this normal?
Can I eat this?
Should I call my doctor?
Why am I feeling this way?

Pregnancy can start to feel like a full-time research job.

One question turns into a Google search, five conflicting answers, and even more questions than you started with.

And your next appointment might still be weeks away.

You don’t need more pregnancy information.

You need one place you can trust.

Trying to conceive, pregnancy, postpartum and navigating loss

Spend less time researching your pregnancy & more time experiencing it.

Feel supported before and between appointments, not just on the days you see your doctor.

Take some of the mental load out of pregnancy with one trusted place for your questions, your weekly updates, and your emotional wellbeing.

Because pregnancy already asks
enough of you.

Spend less time researching your pregnancy & more time experiencing it.

Feel supported before and between appointments, not just on the days you see your doctor.

Take some of the mental load out of pregnancy with one trusted place for your questions, your weekly updates, and your emotional wellbeing.

Because pregnancy already asks
enough of you.

Your pregnancy questions don’t follow office hours.

Is this normal?
Can I eat this?
Should I call my doctor?
Why am I feeling this way?

Pregnancy can start to feel like a full-time research job.

One question turns into a Google search, five conflicting answers, and even more questions than you started with.

And your next appointment might still be weeks away.

You don’t need more pregnancy information.

You need one place you can trust.

Trying to conceive, pregnancy, postpartum and navigating loss

Spend less time researching your pregnancy & more time experiencing it.

Feel supported before and between appointments, not just on the days you see your doctor.

Take some of the mental load out of pregnancy with one trusted place for your questions, your weekly updates, and your emotional wellbeing.

Because pregnancy already asks
enough of you.

Answers You Trust

Answers to the questions that can’t wait. Ask Obi is OB-GYN-powered AI built on Dr. Sterling’s medical expertise and evidence-based guidance, with safety guardrails designed specifically for pregnancy.

Week by Week

Your pregnancy changes every week. Your support should too. Get personalized, stage-specific guidance based on where you are right now, so you can understand what’s happening, what matters, and what to expect next.

Care for You, Too

Your mental health is part of your pregnancy health. Obi supports your emotional wellbeing throughout pregnancy and postpartum with mental health check-ins and evidence-based wellbeing tools. Because caring for a pregnancy means caring for the person carrying it, too.

Pregnancy feels different
when you know where to turn.

Start Your Free Trial

Pregnancy information is everywhere.
Trusted guidance is different.

Google can leave you sorting through endless search results, conflicting information, and scary headlines.

Generic AI can give you an answer that sounds incredibly confident, even when it isn’t appropriate for pregnancy.

Obi was built differently.

OB-GYN-powered AI built on Dr. Sterling’s medical expertise.
Evidence-based pregnancy guidance.
Safety guardrails designed specifically for pregnancy.
Personalized support that changes as your journey changes.
Don’t Google It. Ask Obi.
Dr. Noa Sterling

“I built the pregnancy app I wanted my friends and patients to have.”

Dr. Noa Sterling is a board-certified OB-GYN, mom, mindfulness teacher, and neuroscience graduate.

She created Obi to help women feel informed, supported, and cared for before, between, and after their appointments.

Simple. Flexible. Yours.

Choose your Obi membership.

Obi

Monthly

$23.99/month

7-Day Free Trial

Best Value

Yearly

$239.99/year

7-Day Free Trial

The Details

Questions? We’ve got answers.

No. Obi is designed to support you before and between appointments—not replace your doctor or medical care. It can help you understand what you’re experiencing, answer everyday questions, and recognize when something deserves your doctor’s attention.

Obi supports you through trying to conceive, pregnancy, postpartum, and pregnancy loss. Your guidance changes with you, so what you see and learn is relevant to where you are right now.

After your 7-day free trial, your selected monthly or yearly membership begins automatically unless you cancel. You can cancel anytime.

Free pregnancy apps often come with a tradeoff: ads, sponsored content, generic information, or an experience designed around keeping you scrolling.

Obi is different. You’re paying for a trusted resource built around your needs—not an advertising platform built around your attention.

  • OB-GYN-powered answers grounded in Dr. Sterling’s medical expertise and evidence-based guidance.
  • Personalized support that changes based on where you are in your pregnancy journey.
  • Ask Obi, so you have a trusted place for questions that come up between appointments.
  • Support for your emotional wellbeing, not just information about your pregnancy.
  • An ad-free experience, so your guidance isn't surrounded by sponsored content.

Pregnancy already comes with enough uncertainty. Figuring out which information to trust shouldn’t add to it.

Obi pregnancy app

Pregnancy comes with enough questions.

Which pregnancy app is right for you?

That shouldn’t be one of them.

Start Your 7-Day Free Trial

Data Safe • Ad Free • Cancel Anytime