ABOUT OBI
Care that sees the whole person,
not just the pregnancy.
Meet Dr. Sterling
Hi, I’m Dr. Noa Sterling.
Board-certified OB-GYN, mom, mindfulness teacher, and neuroscience graduate.
As both a doctor and a mother, I experienced firsthand one of the biggest gaps in pregnancy care.
Education + Credentials
B.A., Neuroscience
University of Southern California
Summa Cum Laude
M.D.
Keck School of Medicine at USC
OB-GYN Residency
LAC + USC Medical Center
FACOG
Fellow, American College of Obstetricians & Gynecologists
Your questions don’t only happen during appointments.
They happen when you first see that positive pregnancy test.
At 2 AM when something feels different.
After you leave an appointment and remember the question you meant to ask.
During the weeks between visits when your body, your baby, and your emotions keep changing.
I can’t personally be beside every pregnant woman when those moments happen.
“I built the pregnancy app
I wanted my patients to have.”
— Dr. Noa Sterling
Obi.
I created Obi to help you feel informed, supported, and cared for throughout pregnancy and postpartum.
Because I don’t just want you to get through pregnancy. I want you supported enough to actually experience it.
Dr. Noa Sterling, M.D., FACOG
What We Believe
What we believe.
We believe women deserve better support through pregnancy and postpartum.
Care that sees the woman, not just the pregnancy.
Answers grounded in evidence, not fear.
Technology that earns your trust.
Support for your mind and emotional wellbeing, not just your changing body.
We believe you deserve to understand what’s happening, ask questions without judgment, and feel cared for before, between, and after your appointments.
Better Pregnancy Care
Because better pregnancy care isn’t just about growing healthy babies.
It’s about supporting the women becoming their mothers.
That’s why we built Obi.
Our Values
What guides everything we build.
Evidence Over Noise
Pregnancy information is everywhere. We believe the guidance you rely on should be grounded in evidence and medical expertise, not fear, trends, or whatever happens to rank first.
Care for the Whole Woman
You are more than a due date. Your physical health, mental health, questions, fears, identity, and experience of becoming a mother all deserve care.
Technology Worthy of Your Trust
Technology should make pregnancy feel more supported, not more overwhelming. We build Obi to use technology thoughtfully, responsibly, and in service of the women who trust us.
Support Without Judgment
There is no perfect way to experience pregnancy or motherhood. Questions are welcome here. So are uncertainty, complicated feelings, and experiences that don’t look like everyone else’s.
Every Stage Deserves Care
Wherever you are in your journey, you deserve information and support that recognizes where you actually are.
